RUTH MACLANG

Step two · One time, from $1,500

Fix what AI
says about you.

Right now a buyer can type your name into ChatGPT and get nothing, or something four years old, or a competitor. Thirty days and that stops. I rewrite your positioning and correct the code behind your site, so the answer that comes back about you is the right one.

Start the sprintCheck yours free first
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The problem

You never find out you were skipped.

It says nothing.

The AI has no confident answer about you, so it gives a vague one or quietly moves on to someone it does know.

It says something old.

A title you dropped. A company you left. A talk you have moved past. Your best year is invisible.

It says someone else.

A peer with less experience and a tidier website is now the recommendation. You are not in the list at all.

Everyone in the room knows who you are. The machine that vets you does not.

Why this happens

The rules changed and nobody sent a memo.

Search used to be ten blue links. You could work your way up it. Now it is one answer with three names in it, and the three names are not the three best people. They are the three easiest for a machine to read.

Of the pages AI actually quotes, most carry code in the background that spells out who the person is and what they do. Most expert websites do not have it, because four years ago there was no reason to.

This is not a discipline problem and it is not a marketing problem. It is a translation problem, and it is fixable in about a month.

Ruth Maclang working at her desk
Who this is for

People whose name is the business.

Speakers

You already have a stage. A keynote, a TEDx, a book. Event organisers check you before they call you.

Consultants

Companies hire you by name, and somebody in procurement always looks you up first.

Founders with a public profile

The business runs on your reputation rather than your ad spend. Being known is the whole machine.

If your customers are mostly other coaches, or you are still building the first stage, this is not the right thing to buy yet. I will tell you that on the call rather than take the money.

Portrait of Ruth Maclang
Who is doing the work

I made every one of these mistakes on my own name first.

I am Ruth Maclang. I have published online since 2012 as Miss Kaykrizz, which grew into a YouTube channel of more than 91,000 subscribers and a published book. I have been featured on CNN Philippines and run a product brand out of Baguio City.

For years my own name pulled up three different stories and two other people. I know exactly what it costs, because I paid it. Everything in this sprint is something I fixed on myself before I ever charged for it.

I run this through StreamLab AI, the agency I co-founded with my husband John.

The plan

Three steps, and you are only in one of them.

  1. Check yours, free.

    Run the free audit. It takes three minutes and shows you what a buyer sees when they look you up.

  2. We agree the scope on one call.

    Thirty minutes. I show you what is broken and what it costs to fix. If it is small, I will say so.

  3. I fix it. You get it back in thirty days.

    With a before and after score, so you can see the difference rather than take my word for it.

What gets done

The whole list, no surprises.

  • Your positioning rewrittenPulled out of a real interview with you, so it sounds like you and not like a chatbot.
  • One bio, everywhereYour site and five named profiles, all telling the identical story. Matching wording is what makes AI certain it is one person.
  • The code behind your site correctedThe background markup that tells AI who you are, what you do and what you have published.
  • AI crawler access opened and verifiedNamed permission for the AI engines that read the web, then tested to confirm they can actually get in.
  • Your ten highest value pages rewrittenRewritten so an AI can lift a clean, quotable answer straight off the page.
  • An llms.txt file publishedA plain summary of who you are, written for the machines that read first and ask questions never.
  • Submitted and indexedSent to Google and Bing directly, because a fixed site nobody has crawled is still invisible.
  • Before and after visibility scoreThe same scored report at the start and the end. You keep both.
One time

From $1,500

Thirty days. Scope is capped at your website plus five named profiles, so it cannot quietly grow. About ninety minutes of your time in total.

Start the sprint
Straight answers

Asked and answered

Will this get me clients from ChatGPT?
No. Anyone promising that is selling you something. Nobody books a keynote speaker by asking a chatbot. What this does is make sure you survive the step before the call, when someone types your name in to check you out. The promise is that the answer is correct and current, not that AI becomes a lead source.

How much of my time does this take?
About ninety minutes total. One interview at the start so I can pull your positioning out in your own words, and one review at the end. Everything in between is done for you.

Why does it start at $1,500 instead of just being $1,500?
Because the work varies enormously. Someone with a tidy modern site needs a fraction of what someone starting from a page untouched since 2022 needs. $1,500 is the floor. The scope has a ceiling too, your site plus five named profiles, so "everywhere" cannot be read as unlimited.

What if my website is a mess, or I do not have one?
Then say so on the call. Sometimes the honest answer is that you need a site before you need this, and I would rather tell you that than sell you a sprint that has nothing to work on.

How is this different from the Back Office?
This is one time work with an end date. It fixes what is already broken and then it is finished. The Back Office is monthly, from $2,500, and it runs your whole marketing operation forever. Most people do this sprint first.

Do I have to keep working with you afterwards?
No. The sprint is complete in itself and everything is handed over. Plenty of people do it once and run with it.
What is actually at stake

Two versions of the next twelve months

You leave it

Nothing dramatic happens, which is the problem. The calls that do not get booked never announce themselves. An organiser looks you up in October, gets a thin answer, and quietly moves to the next name. You will never know that happened, and you will keep assuming the market is slow.

You fix it

Someone types your name in at eleven at night and gets the current, correct version of you. The same story on your site, your profiles and in the answer a stranger reads. You stop explaining what you do, because the internet has finally started explaining it properly on your behalf.

One decision

Find out what it says about you.

The free audit takes three minutes and costs nothing. If it comes back clean, you have lost three minutes. If it does not, at least now you know.

Start the sprintRun the free audit