What is the Back Office?

The Back Office is a monthly retainer where Ruth Maclang runs the entire marketing operation for an expert-led business. That covers positioning, content produced and published across their platforms, AI search visibility, lead capture, follow up, and a one page monthly report. It starts at $2,500 per month with a three month minimum.

How much time does the client have to give?

About forty five minutes a month. One recorded interview where Ruth pulls out the client's actual frameworks, stories and opinions. Everything after that is produced, published and followed up without them.

What is not included in the Back Office?

Digital PR, podcast guest pitching and press placement are not included. Those depend on other people saying yes, cannot be run as a system, and would take over the time that has to stay free for real work. Third party presence is handled the part that can be controlled: one identical bio across every profile, plus directory and Wikidata registration so AI can cross reference the person.

How much does the Back Office cost?

It starts at $2,500 per month, invoiced monthly, with a three month minimum. Three months is the point at which published work starts compounding rather than just existing.

What is the difference between the Back Office and hiring a marketing agency?

A boutique agency in the $3,000 to $8,000 range typically runs one or two channels with a team. The Back Office runs positioning plus the full operation at a lower price because delivery runs on AI systems rather than headcount. The trade off is that it is one person accountable rather than an account team.

Step three · Monthly, from $2,500

Hand over the marketing.
Keep the expertise.

Q: Is the content written by AI?

The raw material always comes from the client's own mouth, in the monthly interview and from their existing talks, podcasts and calls. AI systems handle the production and publishing work that would otherwise need a team. Nothing is invented on the client's behalf and nothing is published without approval.

You give me forty five minutes a month. I handle the rest: what gets made, what gets published, who follows up with the people who respond, and a report at the end you can actually read. The marketing stops being something you carry.

Book a call See the one time option

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The problem

It never gets finished, because it never ends.

The week always wins.

Client work is urgent. Marketing is important. Important loses to urgent every single time, for years, and nobody is coming to fix that.

The good ideas die in your notes.

You had a sharp thought in the car after a talk. It is still sitting in your phone with eleven others, and it will still be there in June.

The interest goes cold.

Someone replied, you meant to get back to them, and then Thursday happened. That was a real client and now it is a read message.

Everyone sees what you built. Nobody sees what it is costing you to keep it visible.

Why this happens

You were sold a second job and told it was a brand.

Somewhere along the way the advice became: be excellent at your work, and also become a publisher. Post consistently. Build the funnel. Learn the tools. Keep up with whatever changed this quarter.

That is not one job with a marketing task attached. That is two full jobs, and nobody has time for two. So the second one gets done badly, in bursts, at eleven at night, and then not at all for six weeks.

The people you compete with are not more disciplined than you. Most of them just stopped doing it themselves.

The plan

Three steps. You are in one of them.

We talk for forty five minutes.

Once a month, recorded. I ask, you talk. You do not prepare anything.
I make everything.

Written, designed, scheduled, published, followed up. You are not in this step.
You get one page at the end of the month.

What went out, what worked, who is interested. Two minutes to read.

What I run

Everything below comes off your desk.

Your positioning, kept currentMessaging, bio, offer language and brand document. Updated as you change, not written once and abandoned.
Content produced and publishedAcross your platforms, on a schedule, without you approving twelve things on a Sunday night.
Your existing material turned into assetsTalks, podcasts, client calls and interviews you already did, cut up and put to work.
AI search visibility, maintainedThe platforms change constantly. Keeping your name findable and correctly described is an ongoing job, not a one off fix.
Lead capture and follow up, runningSomeone raises their hand and gets a real reply, on a day when you are teaching and never saw it.
A one page monthly reportWritten to be read in two minutes by a person who is busy, which is the only kind of report worth sending.

Being straight with you

What I do not do.

Digital PRIt depends entirely on other people saying yes, so nobody can honestly promise it as a monthly deliverable.
Podcast guest pitchingSame reason. I will make you easy to say yes to, but I will not sell you a number of bookings.
Press placementIf someone is charging you monthly for this, ask them what happens in a month when nothing lands.

The part of third party presence I can control, I do: one identical bio across every profile you own, plus directory and reference registration, so the machines can cross check that you are one person and not three.

Who is doing the work

I built my own audience before I ever ran anyone else's.

I am Ruth Maclang. Since 2012 I have published as Miss Kaykrizz, which became a YouTube channel of more than 91,000 subscribers and a published book. I have been on stages, featured on CNN Philippines, and run a physical product brand out of Baguio City.

I know what it feels like to carry the making and the publishing and the answering all at once, because I did it for over a decade before anyone helped me. That is why the system exists in the shape it does.

I work with speakers, consultants, operators and brand owners through StreamLab AI, the agency I co-founded with my husband John.

Per month

From $2,500

Invoiced monthly. Three month minimum, because published work needs about that long before it starts compounding instead of just existing.

Book a call

Straight answers

Asked and answered

Is the content written by AI?

The raw material always comes out of your mouth. The monthly interview, plus talks, podcasts and calls you already did. AI systems handle the production and publishing that would otherwise need a team of three. Nothing gets invented on your behalf, and nothing goes out without your approval. That is the whole reason the interview exists.

Forty five minutes a month sounds too good. What is the catch?

The catch is that those forty five minutes have to be good ones. You have to actually talk, properly, about what you think. If you cancel the call three months running there is nothing to make anything from, and I will tell you that rather than quietly publish filler.

Why is there a three month minimum?

Because month one is setup and month two is the first real output. Judging this on thirty days would be judging it on the part where nothing has compounded yet. Three months is the first honest read.

How is this different from hiring an agency?

A boutique agency at $3,000 to $8,000 a month usually runs one or two channels with a team. This runs your positioning plus the full operation for less, because delivery runs on systems rather than headcount. The honest trade off: you get one person accountable, not an account team. Some people want the team. Most experts I work with want the one person who answers.

Do I need the Fix Sprint first?

Usually, yes. The sprint repairs what is already broken so the monthly work is building on something solid instead of papering over it. If your foundations are already good we skip it and start here.

Who is this not for?

If your revenue comes from a storefront or a product line rather than your reputation, I am probably the wrong person. If you are still building your first stage, the money is better spent getting that stage. I would rather say so on the call than take three months of retainer.

What is actually at stake

Two versions of the next twelve months

You keep carrying it

You stay excellent at the work and invisible between engagements. The notes app fills up. The good months come from referrals you cannot predict and the quiet months arrive without warning. In December you look back at a year of real work almost none of which is findable by anyone who did not already know you.

You hand it over

You do the work you are actually good at. Something goes out every week that sounds like you, because it came from you. People who find you get answered the same day. The pipeline stops depending on whether you had a spare Sunday, and marketing stops being the thing you feel guilty about.

One decision

You have carried it long enough.

Thirty minutes, no pitch. Tell me what is stuck. If I am not the right person for it, I will say so and point you at someone who is.