The situation
Tamien Dysart is a leadership speaker and author who runs three connected businesses: Think 3D Solutions for organisational culture work, Elevate You for personal development, and his own speaking and media.
He had the authority. Sixteen years inside Fortune 500 companies, a turnaround at Capital One that took employee turnover from 33% to 6% in eighteen months, two published books, and a hundred-plus speaking engagements.
What he did not have was anywhere for that to land. No personal site. Content scattered across eleven accounts on six platforms with no shared voice. Events promoted by hand. No way to tell which channel actually produced a registration.
He did not have a content problem. He had a positioning, distribution and architecture problem.
Opening finding, brand auditWhat was built
01 · The website
A personal site built from nothing at tamien-dysart.com, positioned as the hub with the three businesses as spokes. It is the destination for every stage, podcast, referral and book reader, and it routes each of them to the right next step: book him to speak, invite him to a podcast, explore Think 3D, explore Elevate You, or buy the book.
It was also built to be read by machines, not just people. A valid Person record, both companies marked up, an FAQ block answering the questions people actually ask AI, and a live llms.txt file written for language models. Most speaker sites have none of that.
02 · The content engine
Eleven accounts across six platforms, run as one brand from a single calendar. Every post fans out to its own set of destinations with platform-native copy: his personal LinkedIn, the two company pages, Instagram, Facebook, TikTok and two YouTube channels.
At its fullest the live queue held 145 scheduled posts running five weeks out, every image range-checked before it shipped. Over 200 organic posts went out in the first campaign period alone.
03 · Repurposing the content bank
Almost none of this was written from a blank page. It came from material he had already produced: TEDx footage, event recordings, meeting transcripts, podcast audio and b-roll, cut down into reels, carousels and platform captions.
That turned out to be the best-performing content on the account. His highest-engagement post of the period was a repurposed TEDx clip, and the highest-reach post was a standalone insight reel. Both beat every direct registration push.
| Top post | Format | Views | Engagement |
|---|---|---|---|
| "Your brain isn't broken" | Instagram reel | 1,588 | 1,273 reach, 27 saves |
| TEDx Sioux Falls clip | Instagram carousel | 1,284 | 85 likes, highest of the period |
| "Everyone wants to fix retention" | Facebook reel | 713 plays | 9.7s average watch |
Source: Blotato performance export, pulled 4 August 2026, covering posts published from 1 June.
04 · The funnel and lead capture
Event landing pages with tracked conversion, tagged links for every channel so each registration could be traced to its source, printed QR codes carrying their own campaign tags, a separate sponsorship path, and comment-to-DM automation on Instagram so an interested comment became a conversation without anyone watching the feed.
On the July event in Sioux Falls, 325 tracked visits produced 81 form submissions. Of the 49 registrations with a traceable source, 31 became qualified leads and 11 reached customer stage in HubSpot. No ad spend at any point.
Form submissions and confirmed registrations are counted separately. The Think3D event case study reports 73 confirmed registrations against 70 seats; the 81 figure here is raw form submissions before de-duplication.
| Channel | Share of tracked registrations |
|---|---|
| Email marketing | 43% |
| Social and QR | 31% |
| Direct | 24% |
| Paid search | 2% |
Source: HubSpot contact-level Original Source data, reconciled against form records, 4 August 2026.
05 · Email campaigns
Two lists, run differently. The warm list gets personal sequences and is activated first, because it was the single largest source of registrations. Cold outbound runs separately through Apollo across four rotating mailboxes, throttled to protect deliverability.
A 75-contact sponsor campaign delivered in full after the first send was flagged as spam, diagnosed and rewritten. On the cold campaign, subject lines are A/B tested continuously. Once someone opens, 13.3% click through, with zero unsubscribes and 0.2% spam-blocked across nearly 5,000 scheduled sends.
Source: Apollo and HubSpot campaign reporting, 21 August 2026. The cold campaign was still sending at the time of this report.
What it takes from him
One 45-minute call a month, plus whatever he films or records anyway. Concepts get approved. Captions do not. Everything else runs without him.
We had almost 70 people in attendance. This was a big success having you and Ruth handle this event.
Tamien Dysart, Think3DWhat is still running
The September campaign is live at the time of writing, with the queue built out and the sponsorship funnel in market. A visibility audit completed in August found the next gap: his identity is written five different ways across nine surfaces, so AI search cannot settle on one version of him. That is the current piece of work.