The situation
A live leadership event in Sioux Falls with a room to fill, a date that could not move, and no paid budget behind it. Everything had to come from the audience already in reach: social and email.
What was built
- Event landing page with tracked conversion
- Email campaign to the existing list
- Organic social campaign across the run-up
- HubSpot campaign tracking so every registration could be attributed to a source
What happened
73 registrations against 70 seats. The room sold past capacity without a cent of ad spend. Email marketing alone drove 61 page views and 20 form submissions.
The quieter number is the one that says the message landed: 9.1 minutes average time on the landing page. People did not skim it. They read it.
We had almost 70 people in attendance. This was a big success having you and Ruth handle this event.
Tamien Dysart, Think3D