The situation
A hospitality entrepreneur with a real track record, a real network and a real story, and no editorial system to match the quality of what he was building. The Alchemists podcast existed. The audience existed. The engine that turns one into the other did not.
What was built
- Content system for the personal brand on Instagram
- Short-form clip strategy for The Alchemists podcast
- AI-assisted content calendar
- Brand voice guidelines trained across the full operation, so every post sounded like him and not like content
- Website with booking funnel and lead capture, plus email marketing
- SEO and GEO optimisation
What happened
One post reached 87,338 views and 84,105 accounts. The number that matters is the split: 99.2% came from people who did not follow him. That is not an audience being served. That is an audience being built. Entirely organic, no spend.
Brand voice consistent across six brands, on one retainer, managed without a content team.
Year One Recap, prepared for Evan Rundle